During the term of the Cream Franchise Agreement, will the Brand Manual be available to franchisees?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
During your operation of your Shop, we or our designees will:
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- Continue to make our Brand Manual available to you (Franchise Agreement − Section 4.E).
We will make our System Standards and other suggested specifications, standards and procedures, and information for the operation of Jeni's Ice Creams Scoop Shops available to you during the term of the Franchise Agreement, which may include one or more separate manuals, newsletters, memos, or bulletins, as well any audio or video content, and/or other content available through or distributed by any Digital Presence or other electronic or digital means (collectively, the "Brand Manual"). We will offer you the opportunity to view our Brand Manual before buying this franchise upon your request.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to the 2025 FDD, Cream will make its Brand Manual available to franchisees during the term of the Franchise Agreement. The Brand Manual includes System Standards, suggested specifications, standards and procedures, and information for operating Jeni's Ice Creams Scoop Shops. The manual may consist of separate manuals, newsletters, memos, bulletins, audio or video content, and other content available through digital means.
This means that throughout the duration of the franchise agreement, Cream franchisees will have access to the Brand Manual, which contains essential guidelines and information for running their Cream shop. This ongoing access ensures that franchisees can refer to the most up-to-date standards and procedures, helping them maintain consistency and quality in their operations.
Cream also offers prospective franchisees the opportunity to view the Brand Manual before buying the franchise, upon request. This allows potential franchisees to review the brand's operational guidelines and standards before making a financial commitment.