Has Cream spent any amounts from any Brand Fund on media placement?

According to Cream's 2025 Franchise Disclosure Document, Cream has not spent any amounts from any Brand Fund on media placement. Specifically, the document states that because Cream does not currently have any franchisees, it did not collect any Brand Fund contributions or spend any amounts from any Brand Fund on media production, media placement, administration, or to solicit new franchise sales in its most recently completed fiscal year. However, Jeni's Ice Creams Scoop Shops owned by Cream or its affiliates will contribute to the Brand Fund at the same rate as franchise-owned Jeni's Ice Creams Scoop Shops.

Cream has established a brand promotion fund (the "Brand Fund") to administer certain advertising, marketing, and public relations programs for the System, the Jeni's® brand, and the promotion of Jeni's Ice Creams Scoop Shops. Franchisees must contribute to the Brand Fund the amount that Cream prescribes (the "Brand Fund Contribution"). Currently, the Brand Fund Contribution is 2% of Net Sales. Cream may modify the amount of the Brand Fund Contribution with 30 days prior notice to franchisees, in an amount up to 4% of Net Sales.

Cream will have exclusive control over all programs and services administered by the Brand Fund, including over the creative concepts, materials, and campaigns and their geographic market, media placement and allocation. The Brand Fund may pay for preparing and producing video, audio, and written materials and electronic media. Cream is not required to spend any amount on marketing within any particular market.