What specific trademark is mentioned as being owned and used by Cream and its affiliates?

According to Cream's 2025 Franchise Disclosure Document, the trademark "Jeni's" is specifically mentioned as being owned and used by Cream and its affiliates for Jeni's Ice Creams Scoop Shops. The document also indicates that Cream and its affiliates own, use, promote, and license others the right to use and promote certain trademarks, service marks, trade dress, and other commercial symbols and indicia for Jeni's Ice Creams Scoop Shops. Cream may also create, use, and license other trademarks, service marks, and commercial symbols to identify Jeni's Ice Creams Scoop Shops and the products and services they offer. These marks are collectively referred to as the "Marks".

This means that as a Cream franchisee, you are granted the right to use the "Jeni's" trademark, along with other associated marks, to operate your Jeni's Ice Creams Scoop Shop. However, it's important to understand that Cream retains ownership of these marks and can modify or discontinue their use. Franchisees are obligated to comply with any changes Cream makes to the marks and the overall system, and Cream is not required to reimburse franchisees for any costs associated with these changes or any resulting loss of revenue.

Prospective franchisees should be aware that the franchise agreement outlines specific conditions regarding the use of Cream's trademarks. Franchisees must adhere to Cream's standards and guidelines when using the marks and must cease using them upon termination or expiration of the franchise agreement. Unauthorized use of Cream's trademarks could result in legal action and financial penalties. Therefore, it is crucial for franchisees to fully understand their rights and obligations regarding the use of Cream's intellectual property.

Cream's control over its trademarks and the Jeni's Ice Creams Scoop Shops system allows it to maintain brand consistency and quality across all franchise locations. This benefits both Cream and its franchisees by reinforcing brand recognition and customer loyalty. However, it also means that franchisees have limited autonomy in terms of branding and marketing, as they must adhere to Cream's established standards and guidelines.