Who selects the site for a Cream Jeni's Ice Creams Scoop Shop?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
We offer and grant franchises for shops offering ice cream as well as other beverages, products, accessories, and merchandise (each, a "Jeni's Ice Creams Scoop Shop") to persons that meet our criteria and qualifications (including, that corporate employees do not qualify to acquire a franchise). Jeni's Ice Creams Scoop Shops operate using the Marks and the business formats, methods, procedures, designs, layouts, standards, and specifications we specify, each as we may modify from time to time (together, the "System"). We call the Jeni's Ice Creams Scoop Shop that you operate your "Shop." Your Shop will operate at a site selected by you and approved by us (the "Premises"). You must comply with all of the mandatory standards, specifications, operating procedures, and rules that we prescribe from time to time for operating a Jeni's Ice Creams Scoop Shop ("System Standards").
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, the franchisee is responsible for selecting the site for their Jeni's Ice Creams Scoop Shop. However, this selection is subject to approval by Cream. The FDD states that the shop will operate at a site selected by the franchisee and approved by Cream, referred to as the "Premises".
This means that while Cream franchisees have the autonomy to find a location that they believe will be successful, Cream retains the right to ensure that the location meets their standards and criteria. This is a common practice in franchising, as the location of a franchise unit can significantly impact its performance and the overall brand image. Cream's approval process likely involves an evaluation of factors such as demographics, traffic patterns, visibility, and proximity to other businesses.
For prospective Cream franchisees, it is important to understand Cream's site selection criteria and approval process. This may involve working closely with Cream's real estate team or following specific guidelines provided in the Franchise Agreement. Franchisees should also be prepared to present a detailed business plan and market analysis to support their site selection. Securing Cream's approval is a critical step in the franchise process, as it ensures that the chosen location aligns with Cream's overall strategy and has the potential for success.