Does Cream review and either approve or disapprove a Cream Shop to open for business?

According to Cream's 2025 Franchise Disclosure Document, Cream will review and either approve or disapprove a Cream Shop to open for business. Specifically, Item 11 outlines the assistance Cream provides before a shop opens, including reviewing and approving or disapproving the shop to open for business.

This means that before a franchisee can officially open their Cream location, they must receive final approval from Cream. This step likely involves Cream ensuring that all aspects of the shop, from construction to staffing, meet the brand's standards and requirements. Cream also has the right to withdraw their approval at any time and for any reason.

This approval process is a standard practice in franchising, designed to protect brand consistency and quality control. Franchisees should ensure they understand all the criteria Cream uses for this final approval and factor in potential delays when planning their opening date. Cream estimates that a shop will begin operating eight months after the lease is executed, or the first anniversary of signing the Franchise Agreement. However, the opening date depends on several factors, including obtaining Cream's approval to open.