Does Cream reserve the right to all telephone numbers used in the operation of the franchise?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
| You agree that, as between us and you, we reserve the right to all telephone numbers, fax | |
|---|---|
| Presences, online listings, and/or any other type of contact or that you use in the operation or promotion of your | |
| (collectively, the “Contact Information”). The Contact Information may be used only for your | |
| in accordance with this Agreement and our System Standards and for no other purpose. We |
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to the 2025 FDD, Cream retains the right to all telephone numbers used in the operation of the franchise. Cream also reserves the right to all fax presences, online listings, and any other type of contact information used for the franchise's operation or promotion.
This means that while franchisees can use this contact information, it is only for operating the Cream franchise according to the franchise agreement and Cream's system standards. Franchisees cannot use this contact information for any other purpose.
This reservation of rights ensures that Cream maintains control over its brand identity and customer communication channels. If a franchisee were to leave the system, Cream could retain the phone numbers and online listings, ensuring a smooth transition and preventing customer confusion. This is a fairly common practice in franchising, as it protects the brand's reputation and customer relationships.