Can Cream require a franchisee to use a designated supplier to manage Digital Presences?

According to Cream's 2025 Franchise Disclosure Document, Cream can require franchisees to use a designated supplier to manage any and all Digital Presences associated with their Shop and/or the Cream system. This includes engaging a supplier designated or approved by Cream to manage content, comments, and responses on any Digital Presences, including those interacting with customers of the franchisee's Shop.

This means that as a Cream franchisee, you may not have the freedom to choose your own marketing or social media management company. Cream retains control over the brand's online presence and customer interactions, ensuring a consistent brand image and customer experience across all locations.

For a prospective franchisee, this requirement could have financial implications, as the franchisee will need to factor in the costs associated with using Cream's designated supplier. It also means less autonomy in managing the Shop's online presence, as the franchisee must adhere to the supplier's strategies and guidelines. However, it could also be beneficial, as the franchisee can leverage the expertise of a pre-approved supplier familiar with the Cream brand and system standards.