Can Cream reinstate the Brand Fund after termination?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
We may reduce or suspend Brand Fund Contributions and/or operations of the Brand Fund for one or more periods of any length and terminate (and, if terminated, reinstate) the Brand Fund and associated Brand Fund Contributions. If we terminate the Brand Fund, we will spend the remaining balance of the monies in the Brand Fund in accordance with our System Standards until such amounts are exhausted. We may elect to maintain multiple Brand Funds, whether determined by geographic region, country, or otherwise, or consolidate or merge multiple Brand Funds.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, Cream has the authority to reinstate the Brand Fund after it has been terminated. Cream may reduce or suspend Brand Fund contributions and/or operations for any length of time. Cream can also terminate and reinstate the Brand Fund and its associated contributions. If Cream terminates the Brand Fund, the remaining balance will be spent according to their System Standards until the funds are exhausted. Cream can also elect to maintain multiple Brand Funds determined by geographic region, country, or consolidate multiple Brand Funds.