How may Cream provide guidance to franchisees?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
ngs and/or training courses and programs, including the Initial Training Program.
Ongoing Training and Guidance. Subject to limitations on scheduling, availability, and similar resources, we will provide you with other general advice from time to time regarding the operation of your Shop. We may provide guidance on the telephone, virtually, or at our offices. If you request, and we agree to provide, additional or special guidance, assistance, or training, we may charge you our then-current additional training fee, and you must reimburse all of our and our representatives' costs for providing such guidance, assistance, or training, including travel, food, accommodations, and living expenses. Additionally, if we at any time determine that you are not operating your Shop in compliance with our System Standards, we may require additional training for your Mandatory Trainees, and we may charge you our then-current additional training fee for such training (currently, $500 per trainer per day, plus reimbursement of our costs and expenses).
We may from time to time require that your Mandatory Trainees attend and satisfactorily complete various ongoing training courses and/or certification programs at the times and locations that we designate, including courses and programs provided by us, our affiliates, our representatives, or other third-parties we designate. We may also require you (or your Principal Owner) and your Shopkeeper attend an annual meeting of franchise owners at the location we designate. If we host such a conference, you must pay our then-current conference fee (up to $1,500 per person), for each required attendee regardless of whether such persons attend the conference.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, Cream offers several avenues for providing guidance to its franchisees during the operation of their shops. Cream may provide general advice regarding the shop's operation, subject to limitations on scheduling and resource availability. This advice can be delivered via telephone, virtually, or at Cream's offices.
Cream also makes its Brand Manual available to franchisees, which contains system standards, specifications, procedures, and other information relevant to operating a Cream shop. This Brand Manual may include separate manuals, newsletters, memos, bulletins, audio or video content, and other content distributed through digital means. Franchisees can request to view the Brand Manual before purchasing the franchise.
If a franchisee requests additional or special guidance, assistance, or training, and Cream agrees to provide it, Cream may charge an additional training fee and require reimbursement for all associated costs, including travel, food, and accommodations. Furthermore, if Cream determines that a shop is not operating in compliance with system standards, it may require additional training for the mandatory trainees and charge an additional training fee, currently $500 per trainer per day, plus reimbursement of costs and expenses.