During what period will the Brand Manual be available to Cream franchisees?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
We will make the brand manual for the operation of Jeni's Ice Creams Scoop Shops available to you during the Term (the "Brand Manual"), which may include one or more separate manuals, newsletters, memos, or bulletins, as well any audio or video content, and/or other content available through or distributed by any Digital Presence or other electronic or digital means. The Brand Manual contains mandatory specifications, standards, operating procedures, and rules that we periodically prescribe for operating Jeni's Ice Creams Scoop Shops ("System Standards"), other specifications, standards, and policies we may suggest from time to time, and information on your obligations under this Agreement. We may modify the Brand Manual periodically to reflect changes in System Standards. If we make any portion of the Brand Manual available on any Digital Presence, you agree to monitor and access that Digital Presence for any updates to the Brand Manual. You agree that the Brand Manual and any passwords or other access credentials necessary to access the Brand Manual on any Digital Presence will be deemed to be part of Confidential Information (as defined in Section 6.A). We have no obligation to provide you a printed copy of the Brand Manual.
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, the Brand Manual, which contains mandatory specifications, standards, operating procedures, and rules, will be accessible to franchisees throughout the duration of their franchise term. The Brand Manual may consist of separate manuals, newsletters, memos, bulletins, audio or video content, and other content available through digital means. Cream may modify the Brand Manual periodically to reflect changes in System Standards.
Cream franchisees are responsible for monitoring any Digital Presence for updates to the Brand Manual. The Brand Manual and any access credentials are part of Confidential Information. Cream is not obligated to provide a printed copy of the Brand Manual.
This means that Cream franchisees must stay informed of any changes to the Brand Manual throughout their entire franchise agreement. Franchisees should regularly check any online portals or digital communications from Cream to ensure they are following the most up-to-date standards and procedures. The franchisee is responsible for keeping the Brand Manual confidential.