To whom are the payments for signage paid for a Cream franchise?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
nchise Agreement)
| Type of Expenditure | Amount | Method of Payment 1 | When Due | To Whom Payment is Made | |
|---|---|---|---|---|---|
| Low | |||||
| Initial Franchise Fee | $40,000 | $40,000 | Lump sum | Upon signing F |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 17–22)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, the payments for signage, which range from $10,000 to $30,000, are made to approved third-party suppliers. This cost covers interior signage, temporary construction blackouts, window graphics/decals, and exterior signage for the Cream shop. The FDD notes that the landlord or local ordinances may have specific restrictions or requirements on signage, which could affect the overall costs. The higher end of the estimate accounts for opportunities to include signage within the landlord's monument or other signage opportunities within the shopping center.
For Cream franchisees, this means they will need to budget between $10,000 and $30,000 for signage and work with Cream-approved suppliers to procure these items. It is important for franchisees to understand the specific signage requirements and restrictions in their local area, as these can impact the final cost. Additionally, franchisees should explore opportunities for signage within the landlord's existing structures, as this may increase visibility but also add to the expense.
Cream's FDD also provides historical data on signage costs from 2023 to 2024, during which Cream's affiliates opened 17 Jeni's Ice Creams Scoop Shops and relocated/renovated one. The average cost of signage for these 18 locations was $16,476, with a low of $5,974 and a high of $25,808. Three of these shops had costs lower than the low-end estimate due to non-standard footprints. This historical data can give prospective franchisees a better understanding of the potential range of signage costs, although individual circumstances may vary.
In summary, Cream franchisees will pay approved third-party suppliers for their signage, with costs ranging from $10,000 to $30,000. Franchisees should be aware of local regulations and landlord requirements, as well as potential opportunities for additional signage, and should consider the historical data provided in the FDD to estimate their potential costs.