How often may Cream modify the Brand Manual?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
We will make the brand manual for the operation of Jeni's Ice Creams Scoop Shops available to you during the Term (the "Brand Manual"), which may include one or more separate manuals, newsletters, memos, or bulletins, as well any audio or video content, and/or other content available through or distributed by any Digital Presence or other electronic or digital means. The Brand Manual contains mandatory specifications, standards, operating procedures, and rules that we periodically prescribe for operating Jeni's Ice Creams Scoop Shops ("System Standards"), other specifications, standards, and policies we may suggest from time to time, and information on your obligations under this Agreement. We may modify the Brand Manual periodically to reflect changes in System Standards. If we make any portion of the Brand Manual available on any Digital Presence, you agree to monitor and access that Digital Presence for any updates to the Brand Manual. You agree that the Brand Manual and any passwords or other access credentials necessary to access the Brand Manual on any Digital Presence will be deemed to be part of Confidential Information (as defined in Section 6.A). We have no obligation to provide you a printed copy of the Brand Manual.
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, Cream may modify the Brand Manual periodically to reflect changes in System Standards. The Brand Manual contains mandatory specifications, standards, operating procedures, and rules that Cream periodically prescribes for operating Jeni's Ice Creams Scoop Shops, as well as other specifications, standards, and policies they may suggest from time to time, and information on the franchisee's obligations under the Franchise Agreement.
Cream may distribute updates to the Brand Manual through various means, including separate manuals, newsletters, memos, bulletins, audio or video content, and content available through any Digital Presence or other electronic or digital means. If Cream makes any portion of the Brand Manual available on any Digital Presence, franchisees must monitor and access that Digital Presence for any updates to the Brand Manual.
Since Cream can modify the Brand Manual periodically, it is important for a prospective franchisee to understand that the System Standards for operating a Cream franchise may change over time. Franchisees must stay informed of these changes by regularly checking any Digital Presence Cream uses to communicate updates. The franchisee is responsible for adhering to the updated standards, specifications, and procedures outlined in the Brand Manual.