Is Cream obligated to make the Brand Manual available to me?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
During your operation of your Shop, we or our designees will:
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- Continue to make our Brand Manual available to you (Franchise Agreement − Section 4.E).
We will make our System Standards and other suggested specifications, standards and procedures, and information for the operation of Jeni's Ice Creams Scoop Shops available to you during the term of the Franchise Agreement, which may include one or more separate manuals, newsletters, memos, or bulletins, as well any audio or video content, and/or other content available through or distributed by any Digital Presence or other electronic or digital means (collectively, the "Brand Manual"). We will offer you the opportunity to view our Brand Manual before buying this franchise upon your request.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to the 2025 FDD, Cream is obligated to make the Brand Manual available to franchisees both before they buy the franchise and during the operation of their shop. Specifically, Cream will offer prospective franchisees the opportunity to view the Brand Manual before buying the franchise, upon request.
During the operation of the Cream shop, Cream will continue to make their Brand Manual available to the franchisee. The Brand Manual includes System Standards, suggested specifications, standards and procedures, and information for operating Jeni's Ice Creams Scoop Shops.
The Brand Manual may consist of one or more separate manuals, newsletters, memos, or bulletins, as well as audio or video content, and/or other content available through or distributed by any Digital Presence or other electronic or digital means.