What was the net change in the number of total Cream outlets during 2024?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | |
| Franchised | 2023 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | |
| 2022 | 64 | 74 | +10 | |
| Company-Owned | 2023 | 74 | 89 | +15 |
| 2024 | 89 | 87 | -2 | |
| 2022 | 64 | 74 | +10 | |
| Total | 2023 | 74 | 89 | +15 |
| 2024 | 89 | 87 | -2 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–60)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, the net change in the number of total Cream outlets during 2024 was -2. This means that the total number of Cream outlets decreased by two during that year. At the start of 2024, there were 89 total Cream outlets, and by the end of the year, the total was 87.
Specifically, the decrease is attributed to company-owned stores. The number of franchised Cream outlets remained at zero for the years 2022, 2023 and 2024. The number of company-owned Cream outlets decreased from 89 to 87 during 2024.
This information is crucial for potential franchisees as it provides insight into the brand's growth trajectory and stability. A decrease in the number of outlets, even if small, might prompt further investigation into the reasons behind the closures and the overall health of the franchise system. It is important to note that while the total number of outlets decreased, this was due to a decrease in company-owned stores, as the number of franchise-owned stores remained the same.