What is the minimum notice Cream will provide before modifying the Brand Fund Contribution?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand Fund. We have established a brand promotion fund (the "Brand Fund") to administer certain advertising, marketing, and public relations programs for the System, the Jeni's® brand, and the promotion of Jeni's Ice Creams Scoop Shops. You must contribute to the Brand Fund the amount that we prescribe (the "Brand Fund Contribution"). Currently, the Brand Fund Contribution is 2% of Net Sales. We may modify the amount of the Brand Fund Contribution with 30 days prior notice to you, in an amount up to 4% of Net Sales.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, Cream may modify the amount franchisees must contribute to the Brand Fund. Currently, the Brand Fund contribution is 2% of Net Sales. Cream will provide franchisees with 30 days prior notice before modifying the Brand Fund Contribution.
Cream can increase the Brand Fund contribution up to 4% of Net Sales. This means that a Cream franchisee could see their Brand Fund contribution double with only 30 days' notice.
Franchisees should be aware that Cream has exclusive control over the Brand Fund, including the creative concepts, materials, campaigns, geographic market, media placement, and allocation. Cream is not required to spend any amount on marketing within any particular market. This gives Cream significant discretion in how the Brand Fund is used, and franchisees have limited input or control over these decisions.