Can Cream merge multiple Brand Funds?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
We may elect to maintain multiple Brand Funds, whether determined by geographic region, country, or otherwise, or consolidate or merge multiple Brand Funds.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, Cream has the option to consolidate or merge multiple Brand Funds. The FDD states that Cream may elect to maintain multiple Brand Funds, whether determined by geographic region, country, or otherwise, or consolidate or merge multiple Brand Funds.
This provides Cream with flexibility in managing advertising and marketing resources. Cream could choose to merge funds for efficiency or maintain separate funds to cater to specific regions or countries.
For a prospective franchisee, this means that the structure of the Brand Fund could change over time. While the franchisee contributes a percentage of net sales to the Brand Fund, Cream ultimately decides how these funds are managed and allocated. Franchisees should stay informed about any changes to the Brand Fund structure and how it might impact their local marketing efforts.