What materials are included in the Cream training program?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
Our training materials include the Brand Manual and other training and operations materials and manuals.
Brand Manual
We will make our System Standards and other suggested specifications, standards and procedures, and information for the operation of Jeni's Ice Creams Scoop Shops available to you during the term of the Franchise Agreement, which may include one or more separate manuals, newsletters, memos, or bulletins, as well any audio or video content, and/or other content available through or distributed by any Digital Presence or other electronic or digital means (collectively, the "Brand Manual"). We will offer you the opportunity to view our Brand Manual before buying this franchise upon your request.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to the 2025 FDD, Cream's training materials include the Brand Manual and other training and operations materials and manuals. The Brand Manual contains System Standards, specifications, procedures, and information for operating a Cream Scoop Shop. This may include separate manuals, newsletters, memos, bulletins, audio or video content, and other content available through digital means.
Cream will make the Brand Manual available to franchisees during the term of the Franchise Agreement. Prospective franchisees can also request to view the Brand Manual before buying the franchise.
Cream also provides initial and ongoing training programs. The initial training program is for the first Jeni's Ice Creams Scoop Shop that the franchisee develops. Mandatory Trainees must complete the initial training program to Cream's satisfaction. Cream may vary the contents or duration of the Initial Training Program based on the experience, role, responsibilities of your attendees, and other factors they determine.