Does the Landlord grant the Cream franchisee the right to display the Marks at the Premises?

According to Cream's 2025 Franchise Disclosure Document, the Landlord grants the Cream franchisee the right to display the Marks at the Premises, subject to applicable law. The Landlord also agrees to allow the franchisee to use Cream's standard interior and exterior signage and designs, as permitted by local governmental authorities. The franchisee will be provided with a panel on any pylon/monument/directory sign for the development where the Premises is located and will be permitted to install a standard sign approved by Cream, including Cream's logo, at the franchisee's sole cost and expense.

This means that as a Cream franchisee, you have the right to display Cream's trademarks and signage at your location, which is crucial for brand recognition and attracting customers. However, this right is subject to local laws and regulations, so it's important to ensure compliance with these requirements. The franchisee is responsible for the costs associated with the signage, including the panel on any pylon/monument/directory sign.

This arrangement is fairly standard in franchising, where brand consistency is key. Franchise agreements typically grant franchisees the right to use the franchisor's trademarks and signage, but franchisees are often responsible for the costs associated with installing and maintaining them. Prospective Cream franchisees should confirm with the franchisor what the standard interior and exterior signage and designs are to budget accordingly.