What must the initial business plan for a Cream franchise include?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
Within 60 days after the Effective Date, you must prepare and give us a business plan including a projected schedule for Jeni's Ice Creams Scoop Shop development and detailed cost and revenue projections for your activities under this Agreement. At least 90 days before the start of each calendar year during the Term, you must update the business plan to cover both actual results for the previous year and projections for the then-current year. You acknowledge and agree that, while we may review and provide comments on the business plan and any updates you submit to us, regardless of whether we approve, disapprove, require revisions, or provide other comments with respect to the business plan or any updated business plan, we take no responsibility for and make no guarantees or representations, expressed or implied, with respect to your ability to meet the business plan or to achieve the results set forth therein. You bear the entire responsibility for achievement of the business plan you develop.
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, within 60 days after the effective date of the agreement, a franchisee must prepare and submit a business plan to Cream. This plan must include a projected schedule for the development of Jeni's Ice Creams Scoop Shops. It should also contain detailed cost and revenue projections for all activities undertaken as part of the agreement.
Cream may review and provide comments on the business plan, but the document makes it clear that Cream takes no responsibility for the franchisee's ability to meet the plan's objectives or achieve the projected results. The franchisee bears the entire responsibility for the business plan's success.
At least 90 days before the start of each calendar year during the term of the agreement, the franchisee must update the business plan. These updates should cover actual results from the previous year and projections for the current year. This ongoing requirement ensures that Cream has current insight into the franchisee's performance and future expectations. This also allows the franchisee to adjust their strategies based on real-world results and changing market conditions.