What information is a Cream franchisee required to send to the franchisor for a proposed site?

According to the 2025 FDD, a Cream franchisee must provide all information and materials that Cream requests to assess a proposed Jeni's Ice Creams Scoop Shop site. This includes information related to the franchisee's financial and operational ability to develop and operate the proposed location. Cream maintains the right to disapprove any proposed development if it or the franchisee does not meet Cream's current criteria for new franchise development, or if the franchisee or its affiliates are not in compliance with the Development Agreement or any Franchise Agreements with Cream.

Cream's approval of a site is required before a franchisee can enter into any lease or agreement to secure the site. This requirement ensures that Cream has control over the locations of its franchises and that the franchisee meets Cream's standards. The franchisee bears the responsibility for ensuring the site meets their expectations, even if Cream recommends or approves the site.

This requirement is typical in franchising, as franchisors want to maintain brand consistency and ensure that franchise locations are viable. Prospective Cream franchisees should be prepared to provide detailed information about their proposed sites and their financial and operational capabilities. It is important for franchisees to conduct their own independent investigation of a site before seeking Cream's approval, as Cream's approval does not guarantee the site's success.