What information must a Cream franchisee provide to evaluate a proposed site?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
business (Franchise Agreement – Section 2.C).
Site Selection
You are responsible for selecting a site for your Premises and obtaining our approval of that site. Neither we nor our affiliates generally own the sites for Jeni's Ice Creams Scoop Shops or lease any such sites to franchisees. If you have not located a site for the Premises when you sign the Franchise Agreement, we will identify a site selection area in your Franchise Agreement, and unless you have our prior written approval, you will not be permitted to search for a site outside of that site selection area. You must send us all of the information we require to evaluate each proposed site. You must obtain our approval of you site within 120 days after signing the Franchise Agreement. We will make all determinations about whether to approve a site based on our then-current criteria, including visibility, size, layout, adjacent uses, parking, demographics, local competition, and other factors. If we elect to visit any site in person, we will not charge a fee in connection with the first site evaluation visit; however, if we require or if you request any additional site evaluation visits (with respect to the same site or alternative sites), you must pay us $2,000 per site evaluation visit, plus reimburse the outof-pocket costs and expenses. Currently, we estimate that we will provide notice of our decision to approve or
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, franchisees are responsible for selecting a site for their premises and must obtain Cream's approval. To facilitate this approval process, franchisees must provide Cream with all the information required to evaluate the proposed site. Cream will then assess the site based on its current criteria, which include factors such as visibility, size, layout, adjacent uses, parking, demographics, and local competition.
Cream's determination to approve or disapprove a site typically takes around 30 days from receiving the request. If Cream elects to visit the site in person for evaluation, the first visit is free. However, any subsequent site evaluation visits, whether required by Cream or requested by the franchisee, will incur a fee of $2,000 per visit, plus reimbursement for out-of-pocket costs and expenses.
It is important for prospective Cream franchisees to understand these site selection requirements and associated costs. Franchisees must also secure Cream's approval of the site within 120 days of signing the Franchise Agreement. Failing to meet this deadline or other site-related deadlines could result in the termination of the Franchise Agreement.