If a Cream franchisee has not secured a Premises upon signing the agreement, what assistance does Cream provide?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
ni's Ice Creams Scoop Shops or lease any such sites to franchisees. If you have not located a site for the Premises when you sign the Franchise Agreement, we will identify a site selection area in your Franchise Agreement, and unless you have our prior written approval, you will not be permitted to search for a site outside of that site selection area. You must send us all of the information we require to evaluate each proposed site. You must obtain our approval of you site within 120 days after signing the Franchise Agreement. We will make all determinations about whether to approve a site based on our then-current criteria, including visibility, size, layout, adjacent uses, parking, demographics, local competition, and other factors. If we elect to visit any site in person, we will not charge a fee in connection with the first site evaluation visit; however, if we require or if you request any additional site evaluation visits (with respect to the same site or alternative sites), you must pay us $2,000 per site evaluation visit, plus reimburse the outof-pocket costs and expenses. Currently, we estimate that we will provide notice of our decision to approve or disapprove a proposed site within 30 days of receiving the request.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, if a franchisee has not secured a location when signing the Franchise Agreement, Cream will identify a site selection area within the agreement. The franchisee is restricted to searching for a site within this designated area unless they receive prior written approval from Cream to search elsewhere.
The franchisee is responsible for providing Cream with all necessary information to evaluate each proposed site. Cream will then determine whether to approve the site based on their current criteria, which includes factors like visibility, size, layout, adjacent uses, parking, demographics, and local competition. Cream estimates they will provide notice of their decision to approve or disapprove a proposed site within 30 days of receiving the request.
Cream may visit a site in person for evaluation. The first site evaluation visit is free; however, any additional visits, whether requested by Cream or the franchisee, will incur a fee of $2,000 per visit, plus reimbursement for out-of-pocket costs and expenses. The franchisee must obtain Cream's approval of a site and secure possession of it under a lease approved by Cream within 120 days of signing the Franchise Agreement. Failure to meet these deadlines may result in termination of the Franchise Agreement.