What is the high estimate for signage for a Cream franchise?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
pplies, and other kitchen tools and small wares.
-
- Signage. This estimate includes the cost for interior signage, temporary construction "blackouts," window graphics/decals, and exterior signage at your Shop. Your landlord or your local ordinances may employ different restrictions or requirements on interior and exterior signage which may affect your costs. The higher range of this estimate contemplates an opportunity to include signage within the landlord's monument and/or other signage opportunities within the shopping center. Between 2023 and 2024, our affiliates opened 17 Jeni's Ice Creams Scoop Shops across the country and relocated/renovated one in a manner consistent with opening a new Shop. For these 18 locations, the average cost of signage was $16,476 with a low of $5,974 and a high of $25,808 (three of these Shops had costs lower than the low-end estimate in
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 17–22)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, the estimated initial investment for signage ranges from $10,000 to $30,000. This estimate covers interior signage, temporary construction "blackouts," window graphics/decals, and exterior signage for the Cream shop. The higher end of the estimate, $30,000, accounts for opportunities to include signage within the landlord's monument and/or other signage opportunities within the shopping center.
Cream notes that the actual cost of signage can vary due to local ordinances or landlord restrictions, which may impose different requirements on interior and exterior signs. These factors can significantly impact the overall expense.
Cream's FDD also provides historical data on signage costs from 2023 to 2024, during which affiliates opened 17 Jeni's Ice Creams Scoop Shops and relocated/renovated one. For these 18 locations, the average signage cost was $16,476, with a low of $5,974 and a high of $25,808. Three of these shops had costs lower than the low-end estimate in the table due to non-standard footprints. This historical data can give prospective franchisees a sense of what actual costs have been, although these may not reflect future expenses.