What happens if the location of Cream's principal place of business changes?

Based on the 2025 Franchise Disclosure Document, Cream franchisees must operate their shop at the specific location, or "Premises", identified on Attachment C of the franchise agreement. This location must be within the Site Selection Area.

If a Cream franchisee wants to relocate their shop to a location other than the original Premises, they must first obtain Cream's prior approval. If Cream approves the relocation, the franchisee must pay a relocation fee of $7,500, in addition to reimbursing Cream for any out-of-pocket expenses incurred while processing the change, including legal fees.

This policy ensures that Cream maintains control over the location of its franchise outlets, which is a common practice in franchising to protect brand consistency and market strategy. The relocation fee and expense reimbursement are in place to cover Cream's costs associated with evaluating and approving the new location, ensuring it meets their standards and does not negatively impact the brand or other franchisees.