What is a Cream franchisee required to do upon receiving any communication or request from a customer to access, correct, delete, or opt-out of activities relating to any personal information?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
For any "personally identifiable information", you must also: (i) process, retain, use, collect, and disclose all personal information only in strict accordance with all applicable laws, regulations, orders, the guidance and codes of practice issued by industry or regulatory agencies, and the privacy policies and terms and conditions of any applicable Digital Presence; (ii) assist us with meeting our compliance obligations under all applicable laws, regulations, and orders relating to personal information, including the guidance and codes of practice issued by industry or regulatory agencies; and (iii) promptly notify us of any communication or request from any customer or other person to access, correct, delete, opt-out of, or limit activities relating to any personal information.
Source: Item 14 — PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION (FDD pages 40–42)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, if a franchisee receives any communication or request from a customer or other person to access, correct, delete, opt-out of, or limit activities relating to any personal information, the franchisee must promptly notify Cream. This requirement is part of the franchisee's broader obligations regarding personally identifiable information.
This means that Cream franchisees are not authorized to independently handle customer requests related to personal data. Instead, they must immediately inform Cream of any such requests. This allows Cream to maintain centralized control over data privacy compliance and ensure consistent application of privacy policies across all franchise locations.
For a prospective franchisee, this highlights the importance of understanding and adhering to Cream's data privacy protocols. Failure to promptly report customer requests could result in breaches of data protection regulations, leading to potential legal and financial repercussions for both the franchisee and Cream. Franchisees should ensure their staff are trained to identify and immediately escalate any customer communications related to personal information to Cream's designated contact.