Is the Cream franchisee required to complete all grand opening advertising pursuant to the plan approved by the franchisor?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
e buying this franchise upon your request.
Advertising and Promotion
Grand Opening Advertising. You must spend at least $20,000 for a grand opening advertising program for your Shop. You must spend this amount in addition to all other amounts you must spend on advertising under the Franchise Agreement. The amount you spend on grand opening advertising will not count towards your Brand Fund Contribution (defined below). You must submit a plan for your grand opening marketing program to us for our approval at least 75 days before your expected Opening Date, and to complete all grand opening advertising pursuant to the plan we have approved. You must also use any media, materials, programs, and strategi
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, franchisees are indeed required to complete all grand opening advertising according to the plan approved by Cream. The FDD specifies that a franchisee must submit a grand opening marketing program plan to Cream for approval at least 75 days before the expected opening date.
Cream requires a minimum spend of $20,000 for the grand opening advertising program, which is in addition to any other advertising expenses required under the Franchise Agreement. This grand opening advertising expenditure does not count towards the Brand Fund Contribution.
Cream also mandates that franchisees use specific media, materials, programs, and strategies that they require for the grand opening advertising program. This ensures that all advertising efforts align with Cream's brand standards and marketing strategies. Failing to adhere to the approved plan and required elements could result in non-compliance with the franchise agreement.