Where can a Cream franchisee find the style and graphic manner in which to display the Marks?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
You are hereby granted a limited, non-exclusive license to use the Marks and the System, during the Term, strictly to operate your Shop in compliance with the terms of this Agreement and our System Standards. You have no right to sublicense or assign your right to use the Marks and the System. You agree to use and display the Marks in the style and graphic manner we describe in the Brand Manual. You may not use any other trademarks, service marks, commercial symbols, other than the Marks, to identify or operate your Shop. You may not use any Mark: (1) as part of any corporate or legal business name; (2) with any unauthorized prefix, suffix, or other modifying words, terms, designs, or symbols; (3) in selling any unauthorized services or products; (4) as part of any Digital Presence (as defined in Section 9.E), except in accordance with our guidelines set forth in the Brand Manual; or (5) in any other manner that we have not expressly authorized in writing. You may not use any Mark in advertising the transfer, sale, or other disposition of your Shop or an ownership interest in you without our prior written consent. You agree to display the Marks prominently as we prescribe at your Shop and on forms, advertisements, supplies, and other materials we designate.
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, the specific guidelines for displaying Cream's trademarks and service marks (the "Marks") are detailed in the Brand Manual. As a franchisee, you are granted a limited, non-exclusive license to use these Marks during the term of your Franchise Agreement, but this usage must strictly adhere to the terms outlined in the agreement and Cream's System Standards.
The Brand Manual serves as the primary resource for understanding the approved style and graphic presentation of the Marks. Franchisees are required to use and display the Marks in the exact manner described in this manual. Deviation from these standards is not permitted, and franchisees are prohibited from using any other trademarks, service marks, or commercial symbols unless explicitly authorized by Cream in writing.
This requirement ensures brand consistency across all Cream franchise locations, maintaining a uniform image and customer experience. It also protects Cream's trademarks by preventing unauthorized or incorrect usage that could dilute the brand or create customer confusion. Franchisees must adhere to these guidelines in all aspects of their shop's presentation, including signage, advertising, and promotional materials.
Furthermore, franchisees must also adhere to the guidelines set forth in the Brand Manual for any digital presence. Cream may modify the Marks and System over time, and franchisees are obligated to implement these changes as directed by Cream. While franchisees are responsible for local advertising, they must ensure that all advertising adheres to Cream's System Standards, including the proper use of the Marks.