As a Cream franchisee, what am I required to conspicuously identify myself as in dealings with customers and suppliers?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
This Agreement does not create a fiduciary relationship between you and us, that you and we are and will be independent contractors, and that nothing in this Agreement is intended to make either you or us a general or special agent, joint venturer, partner, or employee of the other for any purpose. You agree to identify yourself conspicuously in all dealings with customers, suppliers, public officials, your personnel, and others as the sole owner and operator of your Shop and to place notices of independent ownership on the forms, business cards, stationery, advertising, and other materials we require from time to time. You also acknowledge that you will have a contractual relationship only
with us and may look only to us to perform under this Agreement, and not our affiliates, designees, officers, directors, employees, or other representatives or agents.
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, as a franchisee, you must conspicuously identify yourself as the sole owner and operator of your Cream shop in all dealings with customers, suppliers, public officials, your personnel, and others. This requirement ensures clarity in all your business interactions.
Cream also requires you to place notices of independent ownership on forms, business cards, stationery, advertising, and other materials as specified by Cream from time to time. This reinforces your independent status and prevents any misrepresentation of your relationship with the franchisor.
This is a common practice in franchising, as it clarifies that the franchisee is an independent business owner and not an employee of the franchisor. This distinction is important for legal and operational reasons, ensuring that each party understands their respective roles and responsibilities.