For a Cream franchise, what does the Signage estimate cover?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
pplies, and other kitchen tools and small wares.
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- Signage. This estimate includes the cost for interior signage, temporary construction "blackouts," window graphics/decals, and exterior signage at your Shop. Your landlord or your local ordinances may employ different restrictions or requirements on interior and exterior signage which may affect your costs. The higher range of this estimate contemplates an opportunity to include signage within the landlord's monument and/or other signage opportunities within the shopping center. Between 2023 and 2024, our affiliates opened 17 Jeni's Ice Creams Scoop Shops across the country and relocated/renovated one in a manner consistent with opening a new Shop. For these 18 locations, the average cost of signage was $16,476 with a low of $5,974 and a high of $25,808 (three of these Shops had costs lower than the low-end estimate in
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 17–22)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, the signage estimate includes the costs for interior signage, temporary construction "blackouts," window graphics/decals, and exterior signage at your shop. However, the FDD also notes that local ordinances or landlord restrictions may affect these costs.
The higher range of the signage estimate considers opportunities to include signage within the landlord's monument and/or other signage opportunities within the shopping center. For Cream locations opened or renovated between 2023 and 2024, the average cost of signage was $16,476, with a low of $5,974 and a high of $25,808. Three of these shops had costs lower than the low-end estimate due to non-standard footprints.
Prospective franchisees should be aware that the actual cost of signage can vary significantly based on location, landlord requirements, and the size and layout of the shop. It is important to check with the landlord and local authorities to understand any specific requirements or restrictions that may impact signage costs. The initial investment table in Item 7 of the FDD shows the estimated range for signage is between $10,000 and $30,000, payable to approved third-party suppliers.