What are some examples of non-traditional venues where Cream can operate within the Protected Territory?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
- (4) establish and operate, and allow others to establish and operate, any Jeni's Ice Creams Scoop Shop, or other business using the Marks and/or the System, and/or offering and selling any of the products or services that are similar to, the same, or competitive with those products or services offered by Jeni's Ice Creams Scoop Shop, at or through any non-traditional venues, including, temporary or seasonal facilities or business operated within any larger venue or closed market such as an airport, hospital or medical center, casino or gaming center, convention or business center, fairground, state, local, or national park, hotel or resort, military base, transportation or transit center, university, stadium, or entertainment center, at any location in the world, including in the Protected Territory;
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, Cream has the right to establish and operate shops, or allow others to do so, in non-traditional venues within a franchisee's protected territory. These non-traditional venues include temporary or seasonal facilities, or businesses operated within larger venues or closed markets.
Examples of these venues include airports, hospitals or medical centers, casinos or gaming centers, and convention or business centers. Cream can also operate at fairgrounds, state, local, or national parks, hotels or resorts, military bases, and transportation or transit centers.
Additional non-traditional locations for Cream include universities, stadiums, and entertainment centers. This wide range of potential venues provides Cream with significant flexibility in reaching customers and expanding its brand presence, even within a franchisee's protected territory.