Can Cream elect to maintain multiple Brand Funds determined by country?

According to Cream's 2025 Franchise Disclosure Document, Cream has the option to manage multiple Brand Funds. These funds can be differentiated based on geographic region, country, or other criteria that Cream deems appropriate. Alternatively, Cream can consolidate or merge multiple Brand Funds into one.

This flexibility allows Cream to tailor its advertising and marketing strategies to specific markets, potentially optimizing the impact of advertising spend in different regions or countries. For a prospective franchisee, this means that the advertising strategies and fund allocation could vary depending on the location of their Cream franchise.

Cream retains the right to modify Brand Fund expenditures at any time. Cream is also able to reduce or suspend Brand Fund contributions, operations, or even terminate the Brand Fund entirely. If the Brand Fund is terminated, Cream will spend the remaining balance in accordance with their System Standards.