What is the dependency for the tenant to install a standard sign on the pylon/monument/directory sign for a Cream franchise?

According to the 2025 FDD, a Cream tenant/franchisee will be provided with a panel on any pylon/monument/directory sign for the development in which the premises is located at the tenant's sole cost and expense. However, the tenant will be permitted to install a standard sign thereon approved by Cream, including, without limitation, Cream's logo. The landlord grants and approves the tenant's right to display the marks at the premises, subject only to the provisions of applicable law.

This means that while the franchisee bears the cost of the sign and its installation, they must use Cream's standard signage and designs, and the sign itself must be approved by Cream. This ensures brand consistency across all Cream franchise locations. The landlord's agreement is also contingent on local governmental authorities permitting the signage.

For a prospective Cream franchisee, this highlights the importance of understanding local signage regulations and factoring in the cost of signage into their initial investment. It also emphasizes the need to work closely with Cream to ensure that the proposed signage meets both Cream's standards and local requirements. The franchisee should also confirm with the landlord the specific panel size and location available on the pylon/monument/directory sign to avoid any unexpected costs or complications.