What is the dependency between lease approval and franchise renewal for a Cream franchise?

According to Cream's 2025 Franchise Disclosure Document, a franchisee's ability to renew their franchise agreement is contingent upon maintaining possession of the premises under a lease that Cream has approved. Specifically, the lease term must be no less than the full term of the renewal franchise. This means that if a franchisee's lease expires before or during the renewal term, they will not be eligible for renewal unless they secure a new lease approved by Cream that covers the entire renewal period.

This condition ensures that Cream franchisees have a stable location for the duration of their franchise term and any renewals. It also gives Cream some control over the location of its franchises, as they must approve the lease. This is important for maintaining brand consistency and ensuring that the location meets Cream's standards.

For a prospective Cream franchisee, this means that securing a long-term lease that is acceptable to Cream is crucial not only for the initial term of the franchise but also for any potential renewals. Franchisees should carefully consider the length of the lease and ensure that it aligns with their plans for the future of the franchise. They should also be aware that Cream's approval of the lease is a condition for renewal, so they should maintain a good relationship with the franchisor and keep them informed of any lease-related issues.