What is the deadline for a Cream franchisee to obtain site approval after signing the Franchise Agreement?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
s all of the information we require to evaluate each proposed site. You must obtain our approval of you site within 120 days after signing the Franchise Agreement. We will make all determinations about whether to approve a site based on our then-current criteria, including visibility, size, layout, adjacent uses, parking, demographics, local competition, and other factors. If we elect to visit any site in person, we will not charge a fee in connection with the first site evaluation visit; however, if we require or if you request any additional site evaluation visits (with respect to the same site or alternative sites), you must pay us $2,000 per site evaluation visit, plus reimburse the outof-pocket costs and expenses. Currently, we estimate that we will provide notice of our decision to approve or disapprove a proposed site within 30 days of receiving the request.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, a franchisee must obtain site approval within 120 days of signing the Franchise Agreement. Cream will assess the proposed site based on factors such as visibility, size, layout, adjacent uses, parking, demographics, and local competition.
The FDD states that failure to meet this deadline may result in the termination of the Franchise Agreement. This underscores the importance of promptly identifying and securing an appropriate location.
After Cream approves the site, the franchisee must then engage an approved architect to develop construction plans. These plans, along with the lease, also require Cream's approval before the franchisee can proceed. The franchisee must also secure possession of the site under the terms of a Lease Cream has approved within 120 days of signing the Franchise Agreement. These subsequent steps highlight the sequential nature of the site selection and development process, where delays at any stage could jeopardize the entire project.
The 120-day deadline for site approval is a critical milestone for Cream franchisees. Franchisees should begin the site selection process well in advance of signing the Franchise Agreement to ensure they can meet this requirement and avoid potential termination of their franchise agreement.