Can Cream deactivate any account or limit access to it related to Digital Presences at any time?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
You acknowledge and agree that we will have unrestricted access to and sole ownership of all accounts associated with any Digital Presence relating to the System and/or our Marks, including all documents, data, materials, and messages shared from or by such accounts, and including any and all branded email addresses and/or other accounts used by you, your Principal Owner, your Shopkeeper(s), and/or or your other personnel in connection with your Shop. We may deactivate any such account or limit your or your users' access to it at any time.
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, Cream has the authority to deactivate or limit access to accounts associated with Digital Presences related to the franchise system. Cream retains unrestricted access to and sole ownership of all accounts linked to any Digital Presence that relates to the Cream system or its trademarks. This includes all documents, data, materials, and messages shared through these accounts, as well as any branded email addresses or other accounts used by the franchisee, their principal owner, shopkeepers, or other personnel in connection with the shop.
This means that Cream can, at any time, deactivate any such account or restrict access for the franchisee or their users. This provision grants Cream significant control over the online presence and communication channels used within the franchise network.
For a prospective franchisee, this implies that they must be aware that Cream has the right to monitor, control, and even shut down any digital accounts associated with their Cream shop. It is important for franchisees to adhere to Cream's guidelines and standards for Digital Presences to avoid any actions that could lead to account deactivation or access limitations. Franchisees should seek clarification from Cream regarding the specific circumstances under which such actions might be taken to fully understand their obligations and potential risks.