What was Daniel Basto's role at Cream's Parent company from October 2016 to May 2021?

According to Cream's 2025 Franchise Disclosure Document, Daniel Basto served as Vice President of Construction for Cream's Parent company from October 2016 to May 2021. During this time, Mr. Basto was based in Columbus, Ohio.

This information is relevant to prospective Cream franchisees as it provides insight into the experience and background of the individuals leading the company. Specifically, it shows Mr. Basto's prior experience in a construction role within the parent company, which could be valuable for franchisees as they navigate the build-out and real estate aspects of establishing their own Cream franchise location.

Understanding the roles and responsibilities of key personnel like Daniel Basto can help potential franchisees assess the strength and stability of the Cream franchise system. Knowing that he has a history with the parent company in a construction-related role may give franchisees confidence in the brand's ability to support them with site selection and development.