factual

Does the covenant not to compete in the Cream franchise agreement apply to former spouses of the franchisee?

Cream Franchise · 2025 FDD

Answer from 2025 FDD Document

to do all other lawfully permitted acts to further the purposes of this Section with the same legal force and effect as if executed by you.

7. RESTRICTIVE COVENANTS.

A. NON-COMPETITION DURING TERM.

We have granted you the rights in this Agreement in consideration of and reliance upon your agreement to deal exclusively with us. You therefore agree that, during the Term, you and your owners agree not to (and to use each of your best efforts to cause each of your respective current and former spouses, immediate family members, owners, officers, directors, representatives, affiliates, successors and assigns not to):

  • (1) have any direct or indirect interest as an owner whether of record, beneficially, or otherwise – in a Competitive Business (defined below), wherever located or operating (except that equity ownership of less than 5% of a Competitive Business whose stock or other forms of ownership interest are publicly traded on a recognized United States stock exchange will not be deemed to violate this subparagraph);
  • (2) perform services as a director, officer, manager, employee, consultant, representative, or agent for a Competitive Business, wherever located or operating; or
  • (3) divert or attempt to divert any actual or potential business or customer of any Jeni's Ice Creams Scoop Shop to a Competitive Business.

The term "Competitive Business" means any business (excluding any Jeni's Ice Creams Scoop Shop operated under a franchise agreement with us) operating or granting franchises or licenses to others to operate any business for which ice cream, ice cream-based desserts or drinks, and/or other frozen desserts or drinks, or similar products represents more than 10% of the total gross revenue.

B. NON-INTERFERENCE.

During and after the Term, you and your owners agree not to (and to use each of your best efforts to cause each of your respective current and former spouses, immediate family members, owners, officers, directors, employees, representatives, affiliates, successors and assigns not to) solicit, interfere, or attempt to interfere with our or our affiliates' relationships with any customers, franchisees, licensees, lenders, suppliers, or consultants.

C. NON-DISPARAGEMENT.

During and after the Term, you and your owners agree not to (and to use each of your best efforts to cause each of your respective current and former spouses, immediate family members, owners, officers, directors, employees, representatives, affiliates, successors, and assigns not to): (1) disparage or otherwise speak or write negatively, directly or indirectly, of us, our affiliates, any of our or our affiliates' directors, officers, employees, representatives or affiliates, current and former franchisees of us or our affiliates, the Jeni's® brand, the System, any Jeni's Ice Creams Scoop Shop, any business using the Marks, or any other brand concept operated, licensed, or franchised by us or our affiliates; or (2) take any other action which would, directly or indirectly, subject any of the foregoing to ridicule, scandal, reproach, scorn, or indignity, or which would negatively impact or injure the goodwill of the System or the Marks. Notwithstanding anything to the contrary, in no event will you be prohibited from providing truthful testimony in connection with a legal proceeding or governmental investigation. In addition, nothing in this Agreement shall prohibit you from reporting a suspected violation of law to the appropriate governmental agency or authority.

8. OPERATION OF YOUR SHOP.

A.

Source: Item 23 — RECEIPTS (FDD pages 61–192)

What This Means (2025 FDD)

According to the 2025 Cream Franchise Disclosure Document, the covenant not to compete does apply to former spouses of the franchisee. Specifically, the agreement states that the franchisee and their owners must use their best efforts to ensure that their current and former spouses, among other parties, do not engage in competitive business activities during the term of the agreement.

During the term of the agreement, the franchisee and their owners must prevent their current and former spouses from having any direct or indirect interest in a Competitive Business, or performing services for a Competitive Business. A Competitive Business is defined as any business where ice cream or similar products represent more than 10% of the total gross revenue, excluding other Cream franchises.

Following termination or expiration of the franchise agreement, the franchisee and their owners must ensure that their current and former spouses do not engage in competitive business activities for two years. This post-term restriction applies to Competitive Businesses located within the Development Area or within a 5-mile radius of any Cream Scoop Shop. If a restricted person fails to comply, the two-year period begins when they start complying, potentially after a court order.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.