What are the core values that guide Cream's business decisions?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
It is important you understand that we and our affiliates make business decisions guided by our deeplyheld mission and values. Through these core values, we strive towards: (i) creating meaningful
connections and fostering a community built on kindness, empathy, and respect, ensuring that every interaction—from team members to customers—is inclusive and positive; (ii) achieving social equity and actively supporting diverse and historically marginalized communities through ethical sourcing, direct trade partnerships, and purposeful community engagement, recognizing that fairness and inclusion are essential to thriving communities; and (iii) maintaining a positive and responsible environmental impact by sourcing ingredients sustainably, championing practices that support ecological health, and consistently working toward reducing our environmental footprint. Additionally, we emphasize partnership over transactions by celebrating and collaborating closely with our growers, makers, and producers as valued members of our extended community (our "Fellowship Model").
We integrate these core values into our business practices, community initiatives, marketing strategies, and brand storytelling. Our dedication to social responsibility, environmental stewardship, and our Fellowship Model, which may evolve over time, resonates strongly with many customers but may not align with the expectations or preferences of all consumers. It is essential that any prospective franchisee carefully considers our mission-driven approach, Fellowship Model, and social advocacy efforts when evaluating the opportunity to join the Jeni's Splendid Ice Creams franchise network.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to the 2025 FDD, Cream's business decisions are guided by deeply held missions and values. These values focus on several key areas. First, Cream aims to create meaningful connections and foster a community built on kindness, empathy, and respect. This includes ensuring that every interaction, whether with team members or customers, is inclusive and positive.
Second, Cream is committed to achieving social equity and actively supporting diverse and historically marginalized communities. This is achieved through ethical sourcing, direct trade partnerships, and purposeful community engagement, emphasizing fairness and inclusion.
Third, Cream emphasizes maintaining a positive and responsible environmental impact. This involves sourcing ingredients sustainably, championing practices that support ecological health, and consistently working toward reducing their environmental footprint. Additionally, Cream values partnership over transactions, celebrating and collaborating closely with growers, makers, and producers as valued members of their extended community, which they refer to as their "Fellowship Model". Cream integrates these core values into their business practices, community initiatives, marketing strategies, and brand storytelling.
Prospective franchisees should carefully consider Cream's mission-driven approach, Fellowship Model, and social advocacy efforts when evaluating the opportunity to join the Cream franchise network, as these values may not align with the expectations or preferences of all consumers.