Can Cream consolidate multiple Brand Funds?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
We may elect to maintain multiple Brand Funds, whether determined by geographic region, country, or otherwise, or consolidate or merge multiple Brand Funds.
We do not currently have any franchisees, and therefore we did not collect any Brand Fund Contributions or spend any amounts from any Brand Fund on media production, media placement, administration, or to solicit new franchise sales in our most recently completed fiscal year. Jeni's Ice Creams Scoop Shops owned by us or our affiliates will contribute to the Brand Fund at the same rate as franchise-owned Jeni's Ice Creams Scoop Shops.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to the 2025 Cream FDD, Cream has the option to consolidate or merge multiple Brand Funds. These funds can be determined by geographic region, country, or other criteria. This flexibility allows Cream to manage its advertising and marketing resources efficiently across different areas or segments.
Cream also has the right to reduce or suspend Brand Fund contributions or operations for any period and can terminate or reinstate the Brand Fund. If the Brand Fund is terminated, Cream will use the remaining balance according to its System Standards until the funds are exhausted.
Currently, Cream does not have any franchisees and has not collected any Brand Fund contributions. However, Jeni's Ice Creams Scoop Shops owned by Cream or its affiliates will contribute to the Brand Fund at the same rate as franchise-owned shops. This ensures that company-owned locations also support the brand's marketing efforts.