Can Cream consolidate or merge multiple Brand Funds?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
We may elect to maintain multiple Brand Funds, whether determined by geographic region, country, or otherwise, or consolidate or merge multiple Brand Funds.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to the 2025 Cream FDD, Cream has the option to manage multiple brand funds separately or combine them. Cream may choose to have different Brand Funds based on geographic region or country. Alternatively, Cream can consolidate or merge these multiple Brand Funds into a single fund.
This flexibility allows Cream to tailor its advertising and marketing strategies to different markets or streamline its operations by managing a single fund. As a franchisee, this means that the way your Brand Fund contributions are used could change over time as Cream adapts its approach.
It is important to note that Cream retains control over the Brand Fund and is not obligated to spend any specific amount on marketing within any particular market. Cream also does not have any fiduciary obligation to franchisees regarding the Brand Fund. Cream can also reduce, suspend, or terminate the Brand Fund.