Has Cream collected any Brand Fund Contributions to date?

According to Cream's 2025 Franchise Disclosure Document, Cream has not collected any Brand Fund Contributions to date. Cream states that because they do not currently have any franchisees, they did not collect any Brand Fund Contributions or spend any amounts from any Brand Fund on media production, media placement, administration, or to solicit new franchise sales in their most recently completed fiscal year.

Cream has established a brand promotion fund (the "Brand Fund") to administer certain advertising, marketing, and public relations programs. Franchisees must contribute to the Brand Fund the amount that Cream prescribes (the "Brand Fund Contribution"). Currently, the Brand Fund Contribution is 2% of Net Sales. Cream may modify the amount of the Brand Fund Contribution with 30 days prior notice to franchisees, in an amount up to 4% of Net Sales.

Cream is not required to spend any amount on marketing within any particular market and will have exclusive control over all programs and services administered by the Brand Fund, including over the creative concepts, materials, and campaigns and their geographic market, media placement and allocation. Jeni's Ice Creams Scoop Shops owned by Cream or its affiliates will contribute to the Brand Fund at the same rate as franchise-owned Jeni's Ice Creams Scoop Shops.