Is the Cream Brand Manual provided to franchisees, and if so, when?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you begin operating your Shop, we or our designees will:
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- Make our Brand Manual available to you (Franchise Agreement − Section 4.E).
During your operation of your Shop, we or our designees will:
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- Continue to make our Brand Manual available to you (Franchise Agreement − Section 4.E).
We will make our System Standards and other suggested specifications, standards and procedures, and information for the operation of Jeni's Ice Creams Scoop Shops available to you during the term of the Franchise Agreement, which may include one or more separate manuals, newsletters, memos, or bulletins, as well any audio or video content, and/or other content available through or distributed by any Digital Presence or other electronic or digital means (collectively, the "Brand Manual"). We will offer you the opportunity to view our Brand Manual before buying this franchise upon your request.
Our training materials include the Brand Manual and other training and operations materials and manuals.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 28–35)
What This Means (2025 FDD)
According to the 2025 FDD, Cream makes its Brand Manual available to franchisees both before they open their shop and during the operation of their shop. Specifically, prior to opening their shop, Cream will make the Brand Manual available to the franchisee. During the operation of the shop, Cream will continue to make the Brand Manual available to the franchisee. Cream also offers prospective franchisees the opportunity to view the Brand Manual before buying the franchise, upon request.
The Brand Manual contains System Standards, suggested specifications, standards and procedures, and information for operating a Jeni's Ice Creams Scoop Shop. The manual may include separate manuals, newsletters, memos, bulletins, audio or video content, and other content available through digital or electronic means.
Having access to a comprehensive Brand Manual is crucial for franchisees as it outlines the standards and procedures necessary to maintain brand consistency and operational efficiency. The fact that Cream provides ongoing access to the Brand Manual ensures that franchisees can always refer to the most up-to-date guidelines. Cream also utilizes its training materials, which include the Brand Manual and other training and operations materials and manuals.