Who bears the cost of the panel on any pylon/monument/directory sign for the Cream franchise?

According to the 2025 FDD, the Cream franchisee bears the cost of the panel on any pylon, monument, or directory sign. The FDD states that the franchisee will be provided with a panel on any pylon, monument, or directory sign for the development in which the premises is located at the franchisee's sole cost and expense. The franchisee will also be permitted to install a standard sign approved by Cream, including Cream's logo.

This means that if a Cream franchisee's location is in a development that has a pylon, monument, or directory sign, the franchisee is responsible for paying for the panel that displays their Cream signage. This is in addition to the cost of the sign itself, which must be a standard sign approved by Cream.

This could be a significant expense for a new Cream franchisee, especially if the development has multiple signs or if the franchisee wants a particularly large or elaborate sign. Prospective franchisees should inquire about the typical costs associated with these signs in their target locations to accurately estimate their initial investment.