What is the basis for dividing the Cream Item 19 Shops into quartiles?

According to Cream's 2025 Franchise Disclosure Document, the Item 19 Shops are divided into quartiles based on their annual Net Profit for the 2024 calendar year. This means that the Cream shops were ranked by their net profit, and then divided into four equal groups, each representing 25% of the total number of shops.

This division into quartiles allows prospective franchisees to see the range of financial performance among Cream's corporate-owned shops. By examining the top, upper-mid, lower-mid, and bottom quartiles, a potential franchisee can gain insight into the potential variability in net profits. This information can be helpful in setting realistic expectations and assessing the potential risks and rewards of investing in a Cream franchise.

It's important to note that the financial performance data presented is based on corporate-owned shops, as Cream had no franchised outlets operating as of the end of their most recent fiscal year. Therefore, the performance of franchised locations may differ. Additionally, the Item 19 data is based on 83 corporate-owned Jeni's Ice Creams Scoop Shops that operated for the entirety of the 2024 calendar year, excluding two shops that opened during 2024 and two that operated on a limited seasonal basis.