factual

Does Crdn require franchisees to use specific telephone numbers and call center services?

Crdn Franchise · 2025 FDD

Answer from 2025 FDD Document

s related to Customer solicitation and maintenance.

As part of your Local Marketing Requirement, and part of the Pre-Activation Requirements (as defined in Article 5.1 of this Agreement), you must acquire and maintain a telephone number that is dedicated to your CRDN business and separate and apart from any existing dry-cleaning operation telephone number ("CRDN Telephone Number"), which cannot be a home phone or personal cell phone number.

You must also utilize the call center/answering service then currently approved of by CRDN to receive jobs/loss assignment notices (the "Call Center"). You must abide by the thencurrent Call Center guidelines and requirements as set forth in the Operations Manual, including but not limited to: submission to us and/or the Call Center of your CRDN Telephone Number or such other required phone numbers, including a number to receive text messages, and such other information as requested from time to time; response timing and methods regarding job loss assignments; and the establishment and payment of such fees as are then currently assessable with respect to the Call Center (each a "Job Referral Fee" and collectively, the "Job Referral Fees"). Modifications to the Call Center guidelines including, by way of example only, the type and amount of the Job Referral Fees, may be made from time to time at CRDN's discretion, and shall be implemented through amendments or revisions to CRDN's Operations Manual.

The current Job Referral Fees and certain other Call Center requirements are set forth below but are subject to change. Jobs will initially be referred to you via a text message from CRDN ("CRDN Text Referral"). You may accept a job by replying to a CRDN Job Referral Text within the then-current required response time and by complying with any other content or related requirements (a compliant response shall be referred to as the "Job Acceptance Text"). In the event you fail to provide a Job Acceptance Text, the Call Center will contact CRDN and CRDN will then distribute the assignment accordingly. You agree to pay the following Job Referral Fees on account of the services rendered by the Call Center and/or CRDN: (1) a fee per CRDN Text Referral sent (the "CRDN Text Referral Fee"); (2) a weekly fee for maintenance of the Call Center including your assigned local Call Center related phone number; (3) a CRDN contact fee (the "CRDN Contact Fee") per each assignment for which you fail to provide a Job Acceptance Text; (4) a per second call fee (the "Per Second Call Fee") assessable upon each second of any call the Call Center makes to you or CRDN in connection with any jobs referred to you; and (5) a minimum minute usage requirement fee ("Minimum Usage Fee"). The "Minimum Monthly Minutes Requirement" is the then-current minimum number of monthly minutes you are required by the Call Center to use each month (currently 29). The current amount of each Job Referral Fee is set forth in the Operations Manual. The Job Referral FEEs shall be paid via EFT on a weekly basis in the same manner as the Royalty and other fees described in this Agreement, as applicable.

The Call Center is currently a third party vendor. Provided, however, that CRDN reserves the right to: perform some or all functions of the Call Center; add services to be performed by the Call Center;

Source: Item 23 — RECEIPTS (FDD pages 78–268)

What This Means (2025 FDD)

According to Crdn's 2025 Franchise Disclosure Document, franchisees must acquire and maintain a telephone number dedicated to their Crdn business, separate from any existing dry-cleaning operation telephone number, and it cannot be a home or personal cell phone number. Franchisees must utilize a call center/answering service approved by Crdn to receive job/loss assignment notices and abide by the call center guidelines and requirements set forth in the Operations Manual.

The call center requirements include submitting the Crdn Telephone Number or other required phone numbers, including a number to receive text messages, and other information requested. Franchisees must also adhere to response timing and methods regarding job loss assignments and pay the assessable fees with respect to the Call Center, called Job Referral Fees. These fees include a fee per CRDN Text Referral sent, a weekly fee for maintenance of the Call Center including the assigned local Call Center related phone number, a CRDN contact fee per assignment for which the franchisee fails to provide a Job Acceptance Text, a per second call fee assessable upon each second of any call the Call Center makes to the franchisee or CRDN, and a minimum minute usage requirement fee. The current minimum number of monthly minutes the franchisee is required by the Call Center to use each month is 29.

Crdn retains the right to perform some or all functions of the Call Center, add services to be performed by the Call Center, charge fees for all additional services whether performed by a third party, CRDN or any combination of persons and/or entities, and to modify the Call Center guidelines. Modifications to the Call Center guidelines, including the type and amount of the Job Referral Fees, may be made from time to time at CRDN's discretion and will be implemented through amendments or revisions to CRDN's Operations Manual. Franchisees must also comply with any brand identity programs instituted by CRDN, which may include the use of a CRDN approved Call Center service.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.