Under what name must a Crawlspace Medic franchisee advertise the Franchised Business?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisee shall identify itself as the owner of the Franchised Business and as an independent Crawlspace Medic franchisee in conjunction with any use of the Intellectual Property, including, but not limited to, uses on invoices, order forms, receipts and contracts, as well as the display of a notice in such content and form and at such conspicuous locations on the premises of the Franchised Business as Franchisor may designate in writing.
- 14.7.3.
Franchisee shall not use the Intellectual Property to incur any obligation or indebtedness on behalf of Franchisor.
- 14.7.4.
Any item offered by Franchisee that contains the Marks, must be approved by Franchisor in writing prior to being distributed or sold by Franchisee and such approval may be granted or denied in Franchisor's sole and absolute discretion.
Source: Item 22 — CONTRACTS (FDD page 42)
What This Means (2024 FDD)
According to the 2024 Crawlspace Medic FDD, a franchisee must identify themselves as the owner of the franchised business and as an independent Crawlspace Medic franchisee when using the company's intellectual property in advertising. This includes uses on invoices, order forms, receipts, and contracts. Additionally, a notice must be displayed in a conspicuous location on the premises of the franchised business, in a form designated by Crawlspace Medic.
This requirement ensures that customers are aware that the business is independently owned and operated under the Crawlspace Medic franchise system. It also clarifies that the franchisee is responsible for their own business practices and obligations. This is a common practice in franchising, as it helps to protect the franchisor's brand reputation while allowing franchisees to operate with some autonomy.
Furthermore, the FDD states that franchisees cannot use the Crawlspace Medic marks as part of their corporate or legal name. Any item offered by the franchisee that contains the Crawlspace Medic marks must be approved by the franchisor in writing before being distributed or sold. This approval can be granted or denied at Crawlspace Medic's discretion. All advertising and promotion by the franchisee must be conducted professionally and conform to Crawlspace Medic's standards and requirements as outlined in the manual or otherwise. Franchisees must submit all advertising materials to Crawlspace Medic for approval, and failure to respond within ten business days is deemed disapproval.