What standards must a Crawlspace Medic franchisee follow when conducting sales?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
social media and/or networking site without Franchisor's prior written approval and in strict accordance with Franchisor's requirements.
- 13.6. Approval of Advertising. All advertising and promotion by Franchisee, in any medium, shall be conducted in a professional manner and shall conform to the standards and requirements of Franchisor as set forth in the Manual or otherwise. Franchisee shall submit to Franchisor for its approval samples of all advertising, press releases, promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Franchisor. Franchisor shall approve or disapprove such plans and materials within ten (10) business days of Franchisor's receipt thereof. If Franchisor fails to respond to Franchisee's submission within ten (10) business days, such plans and materials shall be deemed "disapproved". Franchisee shall not use such
unapproved plans or materials until they have been approved by Franchisor in writing, and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor. Any advertising, marketing or sales concepts, programs or materials proposed or developed by Franchisee for the Crawlspace Medic brand and approved by Franchisor may be used by other System franchisees without any compensation to Franchisee.
14. INTELLECTUAL PROPERTY
14.1 Ownership.
- 14.1.1. Franchisee expressly understands and acknowledges that Crawlspace Medic, LLC ("Licensor") is the record owner of the Marks. Franchisor holds the exclusive right to license the Marks to franchisees of the System for use pursuant to the System.
Source: Item 22 — CONTRACTS (FDD page 42)
What This Means (2024 FDD)
According to the 2024 Crawlspace Medic FDD, franchisees must adhere to specific standards and requirements set by the franchisor for all advertising and promotional activities. All advertising and promotion must be conducted professionally and conform to Crawlspace Medic's standards as detailed in the operations manual or otherwise communicated. Franchisees are required to submit samples of all advertising, press releases, promotional plans, and public relations programs to Crawlspace Medic for approval. This includes materials in digital, electronic, or computerized form, as well as any form of media now or hereafter developed that have not been either provided or previously approved by Crawlspace Medic.
The franchisor will then approve or disapprove the submitted plans and materials within ten business days of receipt. If Crawlspace Medic fails to respond within this timeframe, the plans and materials are deemed disapproved. Franchisees are prohibited from using any unapproved plans or materials until they receive written approval from Crawlspace Medic. They must also immediately stop using any advertising or promotional plans or materials, regardless of prior approval, upon notice from the franchisor.
Additionally, the FDD states that franchisees may not maintain any business profile on social media sites such as Facebook, Twitter, LinkedIn, YouTube, TikTok, and Instagram without prior written approval from Crawlspace Medic and in strict accordance with the franchisor's requirements. Any advertising, marketing, or sales concepts, programs, or materials developed by the franchisee and approved by Crawlspace Medic may be used by other Crawlspace Medic franchisees without any compensation to the originating franchisee. If feasible, and with Franchisor's prior written approval, Franchisee may do cooperative listings with other System franchisees.