Does Crawlspace Medic require approval of all local advertising materials?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
al Advertising** (Franchise Agreement, Sections 13.2 and 13.6)
We require you to spend at least five thousand dollars ($5,000) in Market Introduction advertising and promotional activities during the sixty (60) days prior and ninety (90) days following the opening of your Franchised Business in the Territory. In addition, you must spend a minimum of five thousand dollars ($5,000) per quarter on local advertising and we must approve all advertising materials. We reserve the right to collect some or all of your grand opening funds and/or your Local Advertising expenditure and implement grand opening campaign activities and/or Local Advertising on your behalf.
You may develop advertising materials for your own use at your own cost, and you may use marketing materials that we may offer to you from time to time. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within ten (10) business days; however, if we do not respond within ten (10) business days, the proposed advertising or marketing material is deemed "disapproved".
We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other Crawlspace Medic franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube or any other social me
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 23–29)
What This Means (2024 FDD)
According to the 2024 Crawlspace Medic Franchise Disclosure Document, franchisees must obtain approval for all local advertising materials. Crawlspace Medic mandates that franchisees spend a minimum of $5,000 per quarter on local advertising, and all advertising materials must be approved by the franchisor. Franchisees are allowed to develop their own advertising materials at their own cost or use marketing materials provided by Crawlspace Medic.
Crawlspace Medic requires written approval in advance for any advertising or marketing materials, including press releases. The franchisor has the discretion to withhold approval. Crawlspace Medic will respond to the franchisee's request for approval within ten business days. If Crawlspace Medic does not respond within this timeframe, the proposed advertising or marketing material is considered disapproved.
While Crawlspace Medic does not provide local advertising placement or have any obligation to spend on advertising in the franchisee's area, franchisees are responsible for local advertising placement. This includes listing the franchised business in local business directories and on Internet search engines. Franchisees may engage in cooperative advertising with other Crawlspace Medic franchisees in their area, but this requires prior written approval from Crawlspace Medic. Additionally, franchisees must obtain prior written approval from Crawlspace Medic before maintaining any business profile on social media platforms such as Facebook, Twitter, LinkedIn, and YouTube.