Does Crawlspace Medic require approval of all advertising materials used by franchisees?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
social media and/or networking site without Franchisor's prior written approval and in strict accordance with Franchisor's requirements.
- 13.6. Approval of Advertising. All advertising and promotion by Franchisee, in any medium, shall be conducted in a professional manner and shall conform to the standards and requirements of Franchisor as set forth in the Manual or otherwise. Franchisee shall submit to Franchisor for its approval samples of all advertising, press releases, promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Franchisor. Franchisor shall approve or disapprove such plans and materials within ten (10) business days of Franchisor's receipt thereof. If Franchisor fails to respond to Franchisee's submission within ten (10) business days, such plans and materials shall be deemed "disapproved". Franchisee shall not use such
unapproved plans or materials until they have been approved by Franchisor in writing, and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor.
Source: Item 22 — CONTRACTS (FDD page 42)
What This Means (2024 FDD)
According to Crawlspace Medic's 2024 Franchise Disclosure Document, franchisees must submit all advertising, press releases, promotional plans, and public relations programs to Crawlspace Medic for approval. This includes materials in digital, electronic, computerized form, or any form of media that has not been previously provided or approved by Crawlspace Medic.
The franchisor has ten business days to either approve or disapprove the submitted materials. If Crawlspace Medic fails to respond within this ten-day period, the advertising plans and materials are considered disapproved. Franchisees are prohibited from using unapproved materials until they receive written approval from Crawlspace Medic. They must also discontinue using any advertising or promotional materials upon notice from Crawlspace Medic, regardless of whether they were previously approved.
Crawlspace Medic retains the right to allow other franchisees to use any advertising, marketing, or sales concepts, programs, or materials developed by a franchisee and approved by Crawlspace Medic, without providing any compensation to the franchisee who initially developed them. This clause ensures that Crawlspace Medic maintains control over its brand image and marketing strategies across all franchise locations, while also allowing for the sharing of successful advertising initiatives within the franchise system.