What is the minimum amount Crawlspace Medic franchisees must spend per quarter on local advertising?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
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- We require that you spend a minimum amount of five thousand dollars ($5,000) every quarter on local advertising, marketing and promotional programs ("Local Advertising"), and all advertising must be approved by us. There are currently no advertising cooperatives in our System. We reserve the right to create a regional advertising cooperative and to require you to contribute to this advertising cooperative in our sole discretion. Any financial contributions made by you to the advertising cooperative may be credited against your required expenditures for Local Advertising. Company-owned units may be active members of any cooperative and may possess voting power in accordance with the rules of the cooperative as we may d
Source: Item 6 — OTHER FEES (FDD pages 10–16)
What This Means (2024 FDD)
According to Crawlspace Medic's 2024 Franchise Disclosure Document, franchisees are required to spend a minimum of $5,000 each quarter on local advertising, marketing, and promotional programs. All advertising materials must receive approval from Crawlspace Medic. These expenditures are paid to third parties.
It's important to note that while franchisees may use social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok for marketing, the expenses incurred on these platforms do not count towards the $5,000 minimum quarterly local advertising expenditure. This means franchisees need to allocate a separate budget for social media marketing if they choose to utilize those channels.
Crawlspace Medic retains the right to establish a regional advertising cooperative, which franchisees may be required to contribute to at the company's discretion. Any contributions to this cooperative can be credited against the franchisee's required local advertising expenditures. Company-owned units may also participate in any cooperative and have voting power as determined by Crawlspace Medic.